The Vancouver Aquarium needed a platform to raise awareness of the many issues facing Canada’s Arctic, such as melting sea ice.
The Vancouver Aquarium needed a platform to raise awareness of the many issues facing Canada’s Arctic, such as melting sea ice.
To create a media-worthy stunt, we simply held a press conference in our ocean’s rising shoreline, to demonstrate how changes happening in the Arctic will directly affect all of us.
The story was picked up by all local major media outlets, and was shared extensively on social media platforms.
Marketing Awards Silver for Public Service: Experimental/Special Events/Stunts
Created at 123w
Creative Directors: Bryan Collins, Rob Sweetman, Jeff Harrison
Art Director: Allison Chambers
Producer: Wildfire Productions
Account Management: Jonathan Longworth
Photographer: Gabe Hall
Studio Artist: Gabe Hall