Children of the Street, an organization
dedicated to preventing the sexual exploitation of youth,
wanted to get teens and tweens to think twice before
sending and sharing nudes.
To make the consequences personal and
relatable to teens, this campaign removed the
protective digital layer of the smartphone to
show the surprise and horror of coming face-to-face
with an unintended onlooker.
The campaign resulted in a 473% increase
in traffic to the website and encouraged
everyone to do their part to stop the share.
Created at Will
Creative Director: Lisa Lebedovich
Art Director: Allison Chambers
Copywriter: Luke Devlin
Photographer: Anthony Redpath
Retoucher: Kathleen Loski
Account Management / Producer: Andrea Scupham